Corporate and Sport
Corporate & Sport
A selection of our projects, past & recent
FIFA World Cup South Africa
The Closing Ceremony for the FIFA 2010 World cup at Soccer City stadium, Soweto, Johannesburg, featured the first ever large scale video projections to be integrated into a live show in South Africa. The ground-breaking extravaganza that brought the tournament to a close just before the Final was produced by the VWV Group. UK-based The Projection Studio’s Ross Ashton was appointed as projection consultant for this aspect of the show by Mik Auckland, part of a specialist team from Jack Morton Worldwide, who brought their experience of producing large, high profile events to the equation.
All the projection hardware and software solutions were supplied by E/T/C Paris working for Gearhouse South Africa, the event’s main technical contractors for the acclaimed Closing Ceremony that wrapped up one of the most successful World Cups in great style. Ashton’s role included overseeing the entire projection process, to assisting Johannesburg based content providers, Ministry of Illusion (MOI), optimise the imagery to work on a monumental scale. The dramatic 55 metre square projections in the middle of the field-of-play – onto a cloth covering the pitch were delivered by 18 x Christie 18K Roadster projectors. The content varied from digital scenery like lakes and mountains to colourful graphics, moving patterns and texturing and flag insignia.
The projections have been a great talking point as has the Closing show and the tournament generally, all helping to raise South Africa’s profile as a destination for world class sporting and entertainment events.
Betfred Super League Final
Created as part of the celebrations surrounding the 2020 Super League Final held at the K-Co stadium in Hull. The event was produced by Event 360
BandAid30
With just 24 hours notice, London-based large format projection specialist, The Projection Studio (TPS) delivered a full projection design to enable a giant image of the BandAid30 music video to be projected onto the Houses of Parliament in Westminster.
It was the first time a full motion video has been projected onto this landmark building. The song is helping to raise funds and awareness in BandAid30’s ongoing fight against Ebola.
TPS’s creative director Ross Ashton received the call on Friday afternoon from Des Shaw at event production company Ten Alps, which had received final clearance from Bob Geldof, on all the permissions to make the high-profile event happen on the Sunday evening in front of the world’s press.
Says Ashton: “We were called at 13.30 on Friday, and by 13.00 on Saturday we had started the install. Naturally I was thrilled to be involved. Making it happen required some incredible teamwork to turn around in the timeframe. It was fantastic to be working with others who have such positive attitudes for such a worthwhile cause. Delivering the event successfully in these circumstances all goes to prove what a ‘can-do’ mentality can achieve.”
Ten Alps’ Dan Shaw added: “It was great to work with Ross and his team at The Projection Studio, who once again provided an excellent outcome to a complicated brief – achieved in a very short time frame.”
Ashton created a series of “place holders” in which the BandAid30 video was played. Using the colours, logos and strap lines of the BandAid30 campaign, the animated backgrounds flashed up “Buy The Song. Stop The Virus” together with the BandAid30.com website details.
The fascia of the Palace of Westminster at the east end of the building that provided the surface for the projection is the official residence of John Bercow, speaker of the House of Commons. He gave his permission for the event to take place on late Friday afternoon after being approached by Band Aid’s Sir Bob Geldof.
According to the official Charts Company, the BandAid30 song, “Do They Know Its Christmas (2014)” has already become the year’s fastest-selling single reaching more than 312,000 downloads in its first week last month.
The projection event was designed to help boost sales, which will in turn generate more aid to counteract the devastating Ebola crisis in west Africa.
The Projection Studio was the first company ever to legitimately project onto the Houses of Parliament – a project running throughout the London 2012 Olympics and Paralympics.
Olympiacos - Light of Hope
On the 19th July, Olympiacos Football Club celebrated their 45th Championship title by winning the Greek Super League Trophy. Taking place amidst an unprecedented crisis and pandemic in Greece, Olympiacos FC wanted this event to be a message of hope and optimism from Olympiacos to Piraeus, from Piraeus to Greece, and from Greece to the World. They brought in Greek-German artist and director Asteris Kutulas to create a double event, both inside and outside the Georgios Karaiskakis Stadium in Piraeus. His brief was to create the cup presentation event, and to send a message of strength, optimism, perseverance, and hope. The event was made up of two parts. The Super League Cup presentation ceremony took place inside the stadium. The cup presentation ceremony inside the G. Karaiskakis Stadium featured 3D projection mapping, lights, lasers, and pyro. This was synchronised to a symphonic soundtrack composed by Marios Joannou Elia. Outside in Piraeus Harbour there was a public event for the fans. The events inside the stadium were sent out to LED screens, whilst there was a separate show of lasers, lights, and pyro around the water’s edge. The music was remixes of iconic Greek film composers: Mikis Theodorakis (Zorba the Greek) and Manos Hatzidakis (Never on Sunday), created by Alexandros Karozas and DJ Antonis Dimitriadis.
Kutulas had less than 14 days to put the entire event together – from go to show. He quickly reached out to an international group of experts to facilitate the event alongside the team from Greece. Ross Ashton from The Projection Studio in London led on the content creative for the 3D Projection Mapping. “Creating a show under the present circumstances was something of a challenge. The short time scale and the travel problems due to COVID-19, meant that we were never going to be able to visit the site. Having such a short time for the creative process meant that there had to be a certain level of trust both on the technical side and the creative process, but we are used to working this way from working on events such as the Royal Edinburgh Military Tattoo. We quickly worked up a storyboard based on the concepts that Asteris gave us and we stuck to that. It took some organising to be able to work like this at a distance, but in the end the results looked great. Even though we only had around 8 days for the video creative, we still managed to have the full show with them for the dress rehearsal. I think it went really well and shows what can be done in this new world of events in which we find ourselves.”, said Ashton.
Said Kutulas, “This event was a symbolic act which used art to help overcome the forced distance between people. We wanted to reach hearts and connect people together using bridges made of light. “Lights of Hope” was Greece’s optimistic message to the world for a new and brighter future.”
Iris Elements Product Launch
Produced by Bear Jam for IRIS Software Group www.bearjam.co.uk
Projection by The Projection Studio Video projection mapping of the set and actor in a promotional video.
“Our MTD-ready and HMRC-recognised cloud accountancy platform provides you with automated workflows and new technologies to help you grow and modernise your practice with new ways of working.”
Covid - Thank You
With just 24 hours notice, London-based large format projection specialist, The Projection Studio (TPS) delivered a full projection design to enable a giant image of the BandAid30 music video to be projected onto the Houses of Parliament in Westminster.
It was the first time a full motion video has been projected onto this landmark building. The song is helping to raise funds and awareness in BandAid30’s ongoing fight against Ebola.
TPS’s creative director Ross Ashton received the call on Friday afternoon from Des Shaw at event production company Ten Alps, which had received final clearance from Bob Geldof, on all the permissions to make the high-profile event happen on the Sunday evening in front of the world’s press.
Says Ashton: “We were called at 13.30 on Friday, and by 13.00 on Saturday we had started the install. Naturally I was thrilled to be involved. Making it happen required some incredible teamwork to turn around in the timeframe. It was fantastic to be working with others who have such positive attitudes for such a worthwhile cause. Delivering the event successfully in these circumstances all goes to prove what a ‘can-do’ mentality can achieve.”
Ten Alps’ Dan Shaw added: “It was great to work with Ross and his team at The Projection Studio, who once again provided an excellent outcome to a complicated brief – achieved in a very short time frame.”