From Thursday 9th to Saturday 11th April 2026, the global projection mapping community came together for one of the most anticipated events in the calendar, IBSIC – Image Beyond the Screen International Conference. As a team deeply embedded in the world of immersive visual experiences, The Projection Studio was proud to attend and be part of the conversation shaping the future of the industry.
A Global Meeting of Creative and Technical Minds
IBSIC continues to position itself as a leading international conference dedicated to projection mapping, video mapping, and immersive technologies. Bringing together artists, technologists, designers and creative studios from around the world, the event offers a unique blend of inspiration, innovation and technical insight.
Over the three days, attendees were immersed in a programme of talks, demonstrations and discussions exploring how projection mapping is evolving, not just as an art form, but as a powerful tool across industries.
Key Themes and Takeaways
One of the most noticeable themes throughout IBSIC 2026 was the continued shift towards deeper interactivity. Projection mapping is no longer just something to watch, it’s something to experience, respond to and engage with in real time.
Advancements in software and hardware are making it easier to create reactive environments, where visuals adapt instantly to movement, sound and data inputs. This opens up exciting possibilities across live events, brand activations and public installations.
Another key focus was scalability. From intimate indoor installations to large-scale architectural projections, the conversation centred around how to maintain quality, storytelling and impact regardless of size or budget.
Sustainability also played a growing role in discussions. As the industry matures, there is increasing awareness around energy usage, equipment efficiency and responsible production, something that aligns closely with how The Projection Studio approaches its own work.
Real-World Applications Beyond Entertainment
What stood out at IBSIC this year was just how far projection mapping has expanded beyond traditional entertainment.
We saw compelling use cases across:
- Retail and brand experiences, creating immersive customer journeys
- Museums and heritage sites, bringing stories and history to life
- Corporate environments and exhibitions, enhancing engagement
- Public spaces, transforming everyday architecture into shared experiences
This reinforces the direction we’re seeing across the UK, where businesses are increasingly looking for creative ways to stand out and connect with audiences in more meaningful ways.
Why Events Like IBSIC Matter
For studios like The Projection Studio, attending IBSIC isn’t just about staying up to date, it’s about being part of a global community that is constantly pushing boundaries.
It’s where ideas are shared, collaborations are formed, and new standards are set. Bringing those insights back into our projects allows us to continue delivering cutting-edge solutions for our clients, whether that’s a brand activation, a live event or a permanent installation.
Looking Ahead
IBSIC 2026 made one thing very clear, projection mapping is evolving rapidly, and the opportunities are only growing.
As technology advances and creativity continues to expand, the line between digital and physical experiences will become even more blurred. For clients, this means more immersive, memorable and impactful ways to engage audiences than ever before.
For us at The Projection Studio, it’s an exciting time to be part of the industry. Events like IBSIC not only inspire what’s next, they help shape it.
We’re already looking forward to what the next year will bring. Find out more at: videomappingfestival.com/en/ibsic-2026/
Start the Conversation Now
If you’re planning projects for 2026 and beyond, January is the right time to start the conversation. Early engagement gives you more creative freedom, better scheduling, and stronger results.
Whether you attended one of our recent installations or are exploring projection mapping for the first time, we’d love to hear your ideas.
Contact us to discuss your year-long projection mapping plans.
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