01/11/2005
POPPY APPEAL
brief
The Projection Studio illuminated London’s famous Wellington Arch at Hyde Park corner in spectacular fashion for the 80th Poppy Appeal. Their brief was to produce something that was immediately recognisable to the passing motorists coming up Constitution Hill, and that could be read and understood instantly. Project director Mick Worwood from Ace Consultants, who’d been commissioned to produce the event by Rear Admiral Burns, head of the Kensington & Chelsea branch of the British Legion. Burns initially had the concept of projecting onto a suitable building to make a stirring impact, and also to boost the two days of street collections that are an integral part of the annual Poppy Appeal. Burns worked with Colonel David Williams – head of the Poppy Appeal.
execution
The Projection Studio supplied four 6 kW PIGI large format projectors – two for each side of the arch, and also produced all the necessary artwork – which was simple, pertinent and stunningly effective! The Projection Studio’s Ross Ashton explains how they photographed the Arch and applied ‘architectural masks’ to ensure that the large format artwork fitted exactly the shape of the Arch.
results
For the first time in it’s 176-year history, the landmark bore a powerful moving image of blood red poppies cascading down the monument, against a cyan background. The words ‘We Will Remember Them’ were boldly emblazoned across the top of the structure – in a dramatic tribute to all those who fought and died in the First and Second World Wars.

Download The Full Press Release Here