London UK based, The Projection Studio was commissioned to create a magical work on the Almond Pavilion in Saltwell Park, Gateshead for the Newcastle Gateshead Initiative's 2010 "Enchanted Parks" event. This hugely popular pre-festive occasion featured a collection of 25 family friendly 'after dark' art installations that ran for a week. "Enchanted Parks" was presented by the NewcastleGateshead Initiative in association with Magnetic Events, and funded by Gateshead Council, the Arts Council England and the Northern Rock Foundation. Projection Studio's Ross Ashton has worked on previous projects for Magnetic Events and their producer Robin Morley, including the opening of Sunderland Aquatic Centre in 2008, the North East’s first Olympic sized swimming pool.
A stunning set of images that were 3D mapped to fit the building precisely. For content, he chose 6 general themes inspired by classic international fairy tales He also wanted the entire work to encompass the atmosphere of 'wonder' at the essence of the Enchanted Parks experience. The footage was compiled in After Effects. The finally edited material comprised a 45 second video clip for each theme, with all 6 running continuously in one 4.5-minute projection show. The content was played back using Arkaos digital media control software running on a laptop, which was supplied by White Light. The soundtrack was created by Karen Monid using Logic Pro, and was produced in tandem with the images.
Says Ashton; "It was a fabulous project to be involved in as well as working with Magnetic Events again and being back in the Gateshead area. It was a challenge on many fronts to achieve the spectacular results that everyone wanted. It was really nice to see so many people enjoying the results - and that's always the bottom line for public art projects". On site, Ashton and the other artists worked with Magnetic's production team led by Robin Morley and Lesley Cooperwaite, and their technical production manager Dan Adams, co-ordinated all the installations amidst heavy snowfalls and extremely cold and inhospitable weather conditions.