01/02/2005
OLYMPIC BID
brief
Large format projection specialists The Projection Studio illuminated Wellington Arch with the dramatic image of an Olympic hurdler traversing Tower Bridge, for a launch event to celebrate the publication of English Heritage and RIBA’s “Capital Spaces – Transforming London”. This is an action plan to ensure London is ready for the spotlight of world attention in 2012. The event preceded the International Olympic Committee’s visit to London this week to assess the UK’s bid to stage the 2012 Olympiad. The Projection Studio was chosen for the project for the proven quality of their work plus their history of projecting onto Wellington Arch - one of London’s best known landmarks – and their previous work for English Heritage.
execution
Two PIGI 6Kw projectors were used for the event – one illuminating each side of the arch, housed in small pop up tents for full weather protection. English Heritage supplied the original image, the logos and the strap line to The Projection Studio’s Ross Ashton, who formatted them into PIGI artwork - one composite single slide per projector. Ashton also created precise ‘architectural masking’ to ensure that projected light emitted from the PIGIs tightly hugged the contours of the Arch, eliminating any spillage. This dealt neatly with any potential health and safety issues about the projection of large light sources on a traffic island site, passed by tens of thousands of motorists and commercial vehicles each night.
results
The team at English Heritage said: “The opportunity to convey our message, “London’s Heritage is a Winner” through such a powerful and high-impact visual medium was one that we felt we could not miss. We were delighted to capture the attention of the capital and emphasise the importance of the historic environment to London’s 2012 Olympic bid just a week before the arrival of the International Olympic Committee.” The projections ran all evening whilst the event was staged in the reception rooms inside the Arch. Acting as a beacon, the super-bright, crisp image also featured prominently as a location backdrop for news bulletins on ITV London and BBC News 24. The high impact visuals also made a big splash in the next day’s London Evening Standard.

Download The Full Press Release Here