White Light and The Projection Studio helped launch the British Tourist Authority’s (BTA) new UKOK initiative in spectacular style by illuminating and projecting onto the Tower Of London for a VIP press conference. The international marketing campaign is aimed at encouraging tourists and holidaymakers back to Britain in 2002. The Tower has seen a succession of celebrity inmates throughout its chequered history, but this time the VIPs attending the breakfast press conference were free to leave!
White Light’s Mike Crossman handled the event. The BTA came up with the idea of architecturally lighting the Tower in a show-lighting style, and wanted their logo projected LARGE and clear onto London’s most famous historical monument. In turn, he approached lighting designer Leigh Porter one of several lighting designers based at their Wimbledon premises to create the lighting scheme and The Projection Studio’s Paul Highfield to make the projection happen. The Projection Studio supplied a 6K Zenon PIGI projector which easily covered the surface area of the Tower’s East face with the UKOK logo. The projector was located inside one of The Projection Studio’s vans, with power again supplied locally.
The event was a massive success, BTA’s Jenny Nathan commented on the illuminations, “We’re all really thrilled with the results”. UKOK is a multi-million pound international marketing campaign by the BTA aimed at stimulating overseas visitors to travel to Britain this year and to act as a catalyst to lead the British tourist trade into recovery.