27/10/2013
The Projection Studio 3D Video Mapping for Wolverhampton Enchanted City
brief
Projection and digital art specialist Ross Ashton of London based The Projection Studio created two spectacular 3D video mapped projections in Wolverhampton, for the inaugural Wolverhampton Enchanted City event, which attracted up to 4000 people each evening into the city centre. Ashton was commissioned to produce the 3D video mapped projection by Wolverhampton City Council following his work at the first ever Enchanted City ‘pilot’ event at Horncastle, Lincolnshire earlier in the year. Ashton is developing this unique event concept together with Brighton based Robin Morley of Magnetic Events, who also produced this show.
execution
The giant 15 metre tall images were beamed onto two well-known local landmarks – the 1920s style Barclays Bank building in St Peter’s Square, and the Wulfrana Street entrance to the University of Wolverhampton around 100 metres away. The images were produced using a single Christie Roadster S+20K projector located on top of a specially built tower close to the building, fitted with a 1.2 – 1 short-throw lens. Content for the three minute loop was played back from a MacBook Pro running Millumin software, which is perfect for single projector shows like this.
results
The public reaction was overwhelmingly positive: “I have just experienced one of the most wonderful evenings … Just brilliant” wrote one delighted visitor, the thank-yous and appreciation flooded the City Council’s Email and social media channels for many days afterwards. Ian Bustin of Wolverhampton City Council said, “We set out to do something different combining fantastic technology and creativity with community performances representing a true festival atmosphere. The projection images and tone completely changed the perception and atmosphere of the city. Children, families and young people reclaimed the city centre as a place to socialize … and the festival reawakened a real sense of local pride and ambition.”

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